What's the Enterprise Way? Taking care of our customers, our communities, our employees and our environment.

Culture and hard work created Enterprise

Enterprise Rent-A-Car is an ongoing American success story. Our guiding principles, and humble beginning, revolve around personal honesty and integrity. We believe in strengthening our communities one neighborhood at a time, serving our customers as if they were our family, and rewarding hard work. These things are as true today as they were when we were founded in 1957.

Today, our massive network means Enterprise is the largest transportation solutions provider. We offer car, truck and motorcycle rentals, as well as car sharing and car sales. We’re in over 30 countries with more than 7,200 locations. What does this mean to our customers? We're there when you need us.

We take an active role in sustainability, not only because it’s smart for our business, but because we believe in making the world a better place for future generations. Because of our size, we are in a unique position to foster innovation, advance research and test market-driven solutions.

Did you know?

Founder Jack Taylor selected the name Enterprise as a salute to the WWII aircraft carrier he served on, the USS Enterprise. Today, the “Enterprise” name is synonymous with the leadership and vision of the business.

  • USS Enterprise
  • Founder Jack Taylor and Road with cars
  • Black & white Enterprise branch location
  • Fuels research
  • CarShare
  • Car on highway
  • USS Enterprise



Enterprise has over 7,200 locations in more than 30 countries.


Enterprise has pledged to plant 50 million trees in 50 years.

“Take care of your customers and employees first, and the profits will follow.”

It all started with seven cars and a hunch

One man’s vision is how the Enterprise story begins. Back in 1957, a decorated WWII Hellcat pilot returned home after serving over the skies of the South Pacific. This man, a true innovator named Jack Taylor, had a steadfast dedication to his country, his family and the dream of starting a business.

Utilizing lessons learned in the Navy—including the value of hard work, team spirit and simply doing the right thing—Jack embraced the novel concept of leasing automobiles, with a fleet of seven cars.

Enterprise is now a household name for frequent travelers, road trippers and those with a car in the shop. We're a brand that’s recognized as a worldwide leader in the car rental industry. We value our employees and customers as much as a member of the family. Today Enterprise continues to drive success through a simple, yet powerful set of beliefs to become a leader in car rental, as well as in sustainability and innovation.

Couple exploring a rental car


Sustainability research

As our global network continues to expand, we remain committed to pursuing a more sustainable future.

Learn more about Sustainability

In Service

Soldier coming home

The Enterprise culture has military roots that go back over half a century. In 2014 we were honored to receive Best for Vets from the Military Times.

Learn more about Service Initiatives


Customer service representative

We pride ourselves on some of the best training around, combined with a strong promote-from-within philosophy.

Learn more about Culture

Take the road less traveled

Our culture is built around people and travel. Tackle the open road with Enterprise Rent-A-Car by your side.