“Take care of your customers and employees first, and the profits will follow.”
It all started with seven cars and a hunch
One man’s vision is how the Enterprise story begins. Back in 1957, a decorated WWII Hellcat pilot returned home after serving over the skies of the South Pacific. This man, a true innovator named Jack Taylor, had a steadfast dedication to his country, his family and the dream of starting a business.
Utilizing lessons learned in the Navy—including the value of hard work, team spirit and simply doing the right thing—Jack embraced the novel concept of leasing automobiles, with a fleet of seven cars.
Enterprise is now a household name for frequent travelers, road trippers and those with a car in the shop. We're a brand that’s recognized as a worldwide leader in the car rental industry. We value employees and customers as much as a member of the family. Today Enterprise continues to drive success through a simple, yet powerful set of beliefs to become a leader in car rental, serving all of your transportation needs.